We don’t cut corners on the quality of media, which goes the same for the compliance subject. Too often it is thought that it’s something to ‘invest in compliance more later’ when more revenue starts to come in. The unfortunate truth is, in the competitive digital marketing world of 202 and beyond, most will even get off the starting line without a well-prepared compliance plan.
We are in cooperation with Evina, a technology company that is providing analytics on seemingly fraudulent traffic. Monitoring the mobile media business, they have a comprehensive and dedicated detection system that can recognize methods that seem and are malicious activity. Also a most effective campaign optimization is implemented in order to exclude the malicious traffic and save the spend for higher quality traffic.
In this arena, we’re not only competing against the same sector, it is about competing against every other company that is marketing to the same audience over and over again, for any product or service.